החלטת לצאת לדרך עצמאית, שמצאת את הכיוון שלך בחיים ושאתה הולך להיות הדבר הגדול הבא. אחרי שאספת את הסחורה הכי טובה, מיקום מצוין לחנות שלך ועיצוב שלא יבייש את האלפיון העליון- אני מאמינה ששאלתם את עצמכם "איפה הלקוחות?".
כאן אני נכנסת לתמונה 🙂
במדריך הבא אפרט על חמישה כלים נוחים, פשוטים וחינמיים (כן,כן) איתם תוכלו להתחיל לשווק את העסק. קבלו אותם:
1. ניהול דף פייסבוק
הקמת עמוד עסקי בפייסבוק היא בעצם ההתחלה של הנוכחות הדיגיטלית שלך בפייסבוק. הלקוחות הפוטנציאליים שלך גולשים שם יום-יום ואם הם לא יראו אותך שם זה ממש כסף על הרצפה.
כמה סודות שיווק לכל עסק
הקפידו על הפרדה בין החשבון הפרטי לעסקי. אל תבלבלו ביניהם כדי לא לבלבל גם את הלקוחות שלכם. פרסומים פוליטיים או אישיים בעמוד העסקי משדרים חוסר מקצועיות ולכן הקפידו על ההפרדה הזו. מידי פעם תוכלו לשתף את העוקבים שלכם במשהו פרטי מהיום-יום שלכם, אבל שימרו על טוב טעם ואל תגזימו.
בנוסף, התגאו בלוגו שלכם- בהנחה כמובן שיש לכם אחד כזה (עדיין לא? המלצה רותחת ממני- תתחילו בזה). זה ישמור על העסק שלכם בולט ברשתות וידגיש את הייחודיות שלו מול המתחרים.
2. איך עושים חשבון עסקי באינסטגרם?
גם כאן הכלל של הפרדה בין העסקי לפרטי נכונה וחשוב לשים לב אליה. מעבר לזה, האינסטגרם (וגם פייסבוק) יראו לכם המון נתונים רק לאחר שהחשבון שלכם יוגדר כעסקי- כמו לדעת כמה גולשים צפו בכם, כמה זמן התעקבו על הפוסט, כמה שיתפו וכולי. כך תוכלו לעקוב וללמוד מה הלקוחות שלכם אוהבים יותר ולמה הם פחות מתחברים.
עמוד עסקי יפה באינסטגרם
יתרון חשוב מאוד שכדאי שתשקיעו בו. חישבו על זה רגע- הלקוח הפוטנציאלי עוד לא מכיר כמה המוצר שלכם טוב, הוא רק נכנס לעמוד שלכם ורואה בלאגן של תכנים וצבעים. מה אתם הייתם עושים? אחרי עשר שנים בתחום תרשו לי לענות- בורחים משם ועוברים למתחרה שעשה עבודה טובה יותר בעמוד. אל תיתנו להם לברוח.
3. פרסום ביוטיוב
לפני שאתם מזלזלים, תנו לי לספר לכם שיוטיוב הוא מנוע החיפוש השני בעולם אחרי גוגל. מעבר לקליפים של שירים יש מליוני עסקים שכבר מפרסמים שם ועושים מזה מליונים. כל מוצר שאתם מוכרים יכול להיות רלוונטי כי הגולשים עושים שם השוואות מחירים החל מרכישת בגדים ועד מכונית חדשה. אם המוצר הוא את\ה- תנו ללקוחות לראות אתכם- הצצות מהרצאות, טיפים מיוחדים, יום בחיי ועוד המון רעיונות.
4. עיצוב גרפי לעסקים
יש כמה כלים ברשת שאיתם תוכלו לעצב בקלות ובחינם פרסומות ומודעות לעמודים העסקיים. תוכלו להיעזר בהם גם לעיצוב העמוד שלכם באינסטגרם שבו התמונות ממש מופיעות זו לצד זו ולכן הסינרגיה ביניהן חשובה עוד יותר. כלים מומלצים: Photopea, Canve או Vector. אם תרצו עזרה, אני כאן 🙂
5. רעיונות לפוסטים
אחד החלקים האהובים עליי. איך לחשוב כל פעם מחדש על תוכן מגניב שיעניין את הלקוחות שלכם? מה לעשות כשכבר נגמרים הרעיונות? האמת היא שכאן אין קיצורי דרך ואין פתרונות קסם… כתיבה שיווקית היא עבודה לא קלה בכלל, יש אנשים שיש להם את זה ויש אנשים שלא… באופן כללי הכתיבה צריכה להעביר אתכם, את האהבה שלכם לעסק, את החוזקות והייחודיות שלו. באופן מדויק יותר- דברו איתי.
לסיכום,
רגע לפני שאתם סוגרים את החלון, וודאו שנרשמתם לניוזלטר שלי כדי שתהיו מעודכנים בתכנים הכי חמים ברגע שהם יוצאים. בינתיים, מאחלת לכם בהצלחה בעסק החדש (או הקיים) ומחכה לכם ממש כאן לכשתהיו מוכנים לשיווק אצל המקצוענים.
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